A Q&A feature I did with one of the youngest presidents of the Greater Boston Association of Realtors.
Q: Have you always been based in the Back Bay? I don’t know if it’s the first place I’d pick, if I were a young guy starting out, looking to launch a brokerage.
A: We have. It’s definitely a competitive market, but that’s what we were looking for. We looked at it as having the most opportunity. I think maybe going into it we didn’t quite realize the level of competition that there was, being so young. But we dove into it headfirst. If we were going to do it in Boston, let’s go downtown Boston. Let’s take the bull by the horns and go after it … it’s a tough market to crack, but we got a hold with some of the web-based marketing that we were doing that we were the first people doing at that time, and that helped us.
PDF of full article: Planting A Flag In The Back Bay
Link to article (paywalled):